In March there was an article, Prank - Demotorizing my soul:
“We're not meant to go that fast. It's just too hard on the spirit. So I quit air travel. Planted my feet on the ground, tuned up my old bicycle and set my conscience at ease.”Then I found the website:
“A place where the moon shines quiet, instinct runs mythic and belief rides a bike (or at least sits on the couch entertaining the possibility).”I subscribed (issue two, my first):
“I consider the psychologist Abraham Maslow, whose ‘hierarchy of needs’ placed basic necessities – food, clothing and shelter – at the foundation of the pyramid. Once basal needs were satisfied, Maslow assumed human beings would ultimately strive toward self-actualization, not a second car.”And now...the De-MOTORize Your Soul campaign:
“The De-Motorize Your Soul campaign is a guilt-free experiment in untangling the human body, mind and soul from the oil apparatus. It is a gathering point for your wishes, apprehensions and actions.”The MinusCar Project is honored to be included as an example* as they kick-off their campaign.
*Warning: religious or spiritual content that may be too left for the right and too right for the left ahead…you’ve been warned.